Case Study
Astra Otomotif Commercial TVC Campaign
High-octane commercial TVC and national digital launch campaign shot on ARRI Alexa across Jakarta skyscrapers and coastal highways.
- Client
- PT Astra Otomotif Indonesia
- Industry
- Otomotif & Komersial TVC Indonesia
- Service
- Video Production
- Year
- 2024
- Pillar
- Visual Experience
Illustrative reference image; not documentation of the delivered project.
Starting point
Client Challenge
Client required a cinematic, premium visual tone that bridged futuristic urban performance with Indonesian family reliability.
Kapitech response
Kapitech Solution
Delivered full end-to-end production: concept storyboarding, aerial drone cinematography, custom orchestral scoring, and DaVinci color grading.
Scope of work
Execution & Delivery
The recorded delivery scope for this project includes 60s Main TVC Broadcast Cut, 15s Social Ads, Behind-the-scenes Reel, and Master Cinema 4K DCP. The technologies or production tools recorded for this engagement are ARRI Alexa Mini LF, DaVinci Resolve Studio, Pro Tools, and After Effects. The deliverables below make the documented scope easier to review.
Deliverables
- 60s Main TVC Broadcast Cut
- 15s Social Ads
- Behind-the-scenes Reel
- Master Cinema 4K DCP
Results and indicators
Outcome & Impact
The impact indicators listed in this project record are Campaign Views, Pre-order Boost, and Brand Recall. Available values are shown below so the reported outcomes can be reviewed in context.
- Campaign Views
- 14.2M+
- Pre-order Boost
- +210%
- Brand Recall
- 88%
Technologies and tools
- ARRI Alexa Mini LF
- DaVinci Resolve Studio
- Pro Tools
- After Effects