Case Study
Aura Kosmetika D2C Beauty Store & Subscriptions
High-converting direct-to-consumer skincare webstore with personalized skin quiz diagnostics, recurring auto-replenish subscriptions, and WhatsApp order alerts.
- Client
- PT Aura Kosmetika Indonesia
- Industry
- Beauty & Wellness E-Commerce Indonesia
- Service
- E-Commerce Website
- Year
- 2024
- Pillar
- Innovation Development
Illustrative reference image; not documentation of the delivered project.
Starting point
Client Challenge
Customers were unsure which skincare routine matched their skin type, leading to high cart hesitation.
Kapitech response
Kapitech Solution
Developed an interactive 60-second skin diagnostic quiz that auto-bundles recommended products directly into cart with 15% bundle discounts.
Scope of work
Execution & Delivery
The recorded delivery scope for this project includes Custom Next.js E-Commerce Store, Interactive Skin Quiz Engine, Recurring Subscription Module, and WhatsApp API Automated Notifications. The technologies or production tools recorded for this engagement are Next.js, Tailwind CSS, Stripe & Midtrans, Prisma, and PostgreSQL. The deliverables below make the documented scope easier to review.
Deliverables
- Custom Next.js E-Commerce Store
- Interactive Skin Quiz Engine
- Recurring Subscription Module
- WhatsApp API Automated Notifications
Results and indicators
Outcome & Impact
The impact indicators listed in this project record are Average Order Value (AOV), Repeat Subscription Orders, and Mobile Page Load Speed. Available values are shown below so the reported outcomes can be reviewed in context.
- Average Order Value (AOV)
- +62%
- Repeat Subscription Orders
- 44%
- Mobile Page Load Speed
- 0.9s
Technologies and tools
- Next.js
- Tailwind CSS
- Stripe & Midtrans
- Prisma
- PostgreSQL