Case Study
Batik Danar Kencana Modern Heritage Rebranding
Strategic heritage rebranding transforming a 40-year-old Solo batik house into a contemporary luxury fashion label for modern professionals.
- Client
- PT Danar Kencana Batik Indonesia
- Industry
- Fashion Heritage & Retail Indonesia
- Service
- Branding & Identity
- Year
- 2023
- Pillar
- Visual Experience
Illustrative reference image; not documentation of the delivered project.
Starting point
Client Challenge
Overcoming perceptions of batik as only traditional formal wear to appeal to younger urban demographics in Jakarta and overseas.
Kapitech response
Kapitech Solution
Created an iconic geometric canting emblem, editorial lookbook systems, refined typography, and eco-friendly woven packaging tags.
Scope of work
Execution & Delivery
The recorded delivery scope for this project includes Brand Guidelines & Token Kit, Boutique Storefront Signage System, Packaging & Woven Garment Labels, and E-commerce Identity Kit. The technologies or production tools recorded for this engagement are Adobe Illustrator, Adobe Photoshop, Figma, and InDesign. The deliverables below make the documented scope easier to review.
Deliverables
- Brand Guidelines & Token Kit
- Boutique Storefront Signage System
- Packaging & Woven Garment Labels
- E-commerce Identity Kit
Results and indicators
Outcome & Impact
The impact indicators listed in this project record are Younger Demographic Sales, Boutique Foot Traffic, and International Export. Available values are shown below so the reported outcomes can be reviewed in context.
- Younger Demographic Sales
- +190%
- Boutique Foot Traffic
- +65%
- International Export
- 4 Countries
Technologies and tools
- Adobe Illustrator
- Adobe Photoshop
- Figma
- InDesign