Case Study
GlowSkin Indonesia D2C Motion Ad Suite
High-frequency TikTok & Instagram Reels motion advertising kit featuring ingredient kinetic breakdowns, clinical test results, and flash sale countdowns.
- Client
- PT GlowSkin Kosmetik Indonesia
- Industry
- Beauty & Skincare D2C Indonesia
- Service
- Motion & Graphic Design
- Year
- 2024
- Pillar
- Visual Experience
Illustrative reference image; not documentation of the delivered project.
Starting point
Client Challenge
Achieving lower Customer Acquisition Cost (CAC) amidst saturated local skincare marketing competition.
Kapitech response
Kapitech Solution
Designed fast-paced 9:16 vertical motion templates with vibrant product splash dynamics, glowing text overlays, and hook-optimized first 2 seconds.
Scope of work
Execution & Delivery
The recorded delivery scope for this project includes 30 Modular Motion Ad Templates, TikTok Shop Live Motion Overlays, Feed Carousel Graphics, and Product Key Visuals. The technologies or production tools recorded for this engagement are After Effects, Photoshop, Illustrator, and CapCut Pro Templates. The deliverables below make the documented scope easier to review.
Deliverables
- 30 Modular Motion Ad Templates
- TikTok Shop Live Motion Overlays
- Feed Carousel Graphics
- Product Key Visuals
Results and indicators
Outcome & Impact
The impact indicators listed in this project record are ROAS (Return on Ad Spend), CAC Reduction, and Monthly Sales Units. Available values are shown below so the reported outcomes can be reviewed in context.
- ROAS (Return on Ad Spend)
- 6.4x
- CAC Reduction
- -42%
- Monthly Sales Units
- 85,000+
Technologies and tools
- After Effects
- Photoshop
- Illustrator
- CapCut Pro Templates