Case Study
Kalla Properti Multi-Tenant CRM & Sales Pipeline
Enterprise CRM managing property lead attribution, automated WhatsApp follow-ups, unit booking fee lockouts, and mortgage (KPR) banking pipeline tracking.
- Client
- PT Kalla Properti Nusantara
- Industry
- Real Estate & Properti Komersial Indonesia
- Service
- ERP / CRM System
- Year
- 2024
- Pillar
- Innovation Development
Illustrative reference image; not documentation of the delivered project.
Starting point
Client Challenge
Sales agents lost track of high-intent buyers across multiple social channels and lacked real-time unit availability maps.
Kapitech response
Kapitech Solution
Engineered an omnichannel CRM with 2-way WhatsApp Cloud API, interactive siteplan unit picker, and automated mortgage status alerts.
Scope of work
Execution & Delivery
The recorded delivery scope for this project includes Enterprise Real Estate CRM, Interactive Siteplan Unit Lockout, WhatsApp Automated Lead Follow-up, and Commission Calculation Module. The technologies or production tools recorded for this engagement are React, TypeScript, Node.js, PostgreSQL, and WhatsApp Business Cloud API. The deliverables below make the documented scope easier to review.
Deliverables
- Enterprise Real Estate CRM
- Interactive Siteplan Unit Lockout
- WhatsApp Automated Lead Follow-up
- Commission Calculation Module
Results and indicators
Outcome & Impact
The impact indicators listed in this project record are Lead-to-Booking Conversion, Mortgage Approval Speed, and Property Sales Value. Available values are shown below so the reported outcomes can be reviewed in context.
- Lead-to-Booking Conversion
- +72%
- Mortgage Approval Speed
- 12 Days vs 35 Days
- Property Sales Value
- Rp 680B Tracked
Technologies and tools
- React
- TypeScript
- Node.js
- PostgreSQL
- WhatsApp Business Cloud API