Case Study
Kronos Master Chronograph 3D Interactive WebGL
Microsecond-accurate 3D escapement wheel and tourbillon visualization rendered directly in browser canvas via WebGL with metallic reflection shaders.
- Client
- Kronos Swiss Horlogerie
- Industry
- Haute Horlogerie & Luxury Goods Global
- Service
- 3D Visualization
- Year
- 2024
- Pillar
- Visual Experience
Illustrative reference image; not documentation of the delivered project.
Starting point
Client Challenge
Rendering 200+ miniature moving mechanical watch gears smoothly on mobile browsers without battery drain.
Kapitech response
Kapitech Solution
Optimized low-poly geometric meshes with baked 8K normal maps and procedural metallic reflection maps in Three.js.
Scope of work
Execution & Delivery
The recorded delivery scope for this project includes Interactive 3D Web Watch Customizer, 4K Still Renders for Print, Mechanical Motion Loop Video, and Social Media 3D Reels. The technologies or production tools recorded for this engagement are Three.js, Blender, Substance Painter, and GLTF Pipeline. The deliverables below make the documented scope easier to review.
Deliverables
- Interactive 3D Web Watch Customizer
- 4K Still Renders for Print
- Mechanical Motion Loop Video
- Social Media 3D Reels
Results and indicators
Outcome & Impact
The impact indicators listed in this project record are E-Commerce Engagement Time, Pre-order Conversion, and Mobile 60fps Stability. Available values are shown below so the reported outcomes can be reviewed in context.
- E-Commerce Engagement Time
- 4.5 Min Avg
- Pre-order Conversion
- +185%
- Mobile 60fps Stability
- 99%
Technologies and tools
- Three.js
- Blender
- Substance Painter
- GLTF Pipeline