Case Study
Asosiasi Sistem Pembayaran QRIS Explainer Series
Dynamic, colorful 2D animated motion explainer series educating MSMEs (UMKM) on QRIS Cross-Border and BI-FAST settlement security.
- Client
- Asosiasi Sistem Pembayaran Indonesia (ASPI)
- Industry
- FinTech & Edukasi Finansial Indonesia
- Service
- 2D Animation
- Year
- 2024
- Pillar
- Visual Experience
Illustrative reference image; not documentation of the delivered project.
Starting point
Client Challenge
Complex banking clearing mechanics needed to be translated into friendly, jargon-free visual metaphors for everyday merchants.
Kapitech response
Kapitech Solution
Designed charismatic Indonesian merchant character vectors, snappy kinetic typography, and fluid morphing transitions.
Scope of work
Execution & Delivery
The recorded delivery scope for this project includes 5 Explainer Video Episodes, Lottie App Animations, Social Sticker Pack, and Vector Asset Library. The technologies or production tools recorded for this engagement are Adobe After Effects, Adobe Illustrator, Lottie / Bodymovin, and Audition. The deliverables below make the documented scope easier to review.
Deliverables
- 5 Explainer Video Episodes
- Lottie App Animations
- Social Sticker Pack
- Vector Asset Library
Results and indicators
Outcome & Impact
The impact indicators listed in this project record are UMKM Adoption Rate, Average Retention, and Total Views. Available values are shown below so the reported outcomes can be reviewed in context.
- UMKM Adoption Rate
- +82%
- Average Retention
- 91%
- Total Views
- 5.6M+
Technologies and tools
- Adobe After Effects
- Adobe Illustrator
- Lottie / Bodymovin
- Audition