Case Study

Sinar Mas Land Luxury Property Editorial Lookbook

Editorial coffee-table publication and digital brochure showcasing ultra-luxury residential estates in BSD City and NavaPark Tangerang.

Client
PT Sinar Mas Land Properti
Industry
Real Estate & Properti Mewah BSD City
Service
Creative Design
Year
2023
Pillar
Visual Experience
Illustrative cover image for Sinar Mas Land Luxury Property Editorial Lookbook

Illustrative reference image; not documentation of the delivered project.

Starting point

Client Challenge

Appealing to ultra-high-net-worth buyers seeking architectural elegance, privacy, and long-term generational wealth value.

Kapitech response

Kapitech Solution

Crafted a tactile editorial layout with generous negative space, architectural photography curation, textured foil finishes, and architectural floorplans.

Scope of work

Execution & Delivery

The recorded delivery scope for this project includes Hardcover Luxury Coffee-Table Book, Interactive iPad Client App, Architectural Floorplan Infographics, and VIP Invitation Collateral. The technologies or production tools recorded for this engagement are Adobe InDesign, Photoshop, Illustrator, and Color Calibration Proofing. The deliverables below make the documented scope easier to review.

Deliverables

  • Hardcover Luxury Coffee-Table Book
  • Interactive iPad Client App
  • Architectural Floorplan Infographics
  • VIP Invitation Collateral

Results and indicators

Outcome & Impact

The impact indicators listed in this project record are Estate Units Sold Out, Average Unit Value, and Buyer Satisfaction. Available values are shown below so the reported outcomes can be reviewed in context.

Estate Units Sold Out
100% in 3 Months
Average Unit Value
Rp 18M+
Buyer Satisfaction
99%

Technologies and tools

  • Adobe InDesign
  • Photoshop
  • Illustrator
  • Color Calibration Proofing

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