Case Study
Kopi Titik Temu Franchise Identity System
Scalable brand identity architecture, cup packaging, and interior environmental graphics for an Indonesian specialty coffee franchise expanding across 20+ cities.
- Client
- PT Titik Temu Retail Group
- Industry
- F&B & Coffee Franchise Indonesia
- Service
- Branding & Identity
- Year
- 2024
- Pillar
- Visual Experience
Illustrative reference image; not documentation of the delivered project.
Starting point
Client Challenge
Maintaining razor-sharp visual consistency across dozens of franchised store formats from grab-and-go kiosks to flagship duplex cafes.
Kapitech response
Kapitech Solution
Designed a modular identity system with standardized neon signage specs, recyclable cup art, barista apparel, and a franchise brandbook.
Scope of work
Execution & Delivery
The recorded delivery scope for this project includes Franchise Brandbook Manual, Packaging Suite (Hot/Cold Cups, Bean Bags), Environmental Graphics & Neon Specs, and Digital Menu Boards. The technologies or production tools recorded for this engagement are Illustrator, Photoshop, Dimension 3D, and InDesign. The deliverables below make the documented scope easier to review.
Deliverables
- Franchise Brandbook Manual
- Packaging Suite (Hot/Cold Cups, Bean Bags)
- Environmental Graphics & Neon Specs
- Digital Menu Boards
Results and indicators
Outcome & Impact
The impact indicators listed in this project record are Outlets Opened, Daily Cups Sold, and Franchise Partner Satisfaction. Available values are shown below so the reported outcomes can be reviewed in context.
- Outlets Opened
- 28 Stores
- Daily Cups Sold
- 14,000+
- Franchise Partner Satisfaction
- 99%
Technologies and tools
- Illustrator
- Photoshop
- Dimension 3D
- InDesign