Case Study
Toko Digital Nusantara National 3D OOH & Kinetic Motion
Illusionary anamorphic 3D billboard motion graphics and high-conversion social ad campaigns for national shopping festival celebrations in Jakarta.
- Client
- PT Toko Digital Nusantara
- Industry
- E-Commerce & Digital Advertising Indonesia
- Service
- Motion & Graphic Design
- Year
- 2024
- Pillar
- Visual Experience
Illustrative reference image; not documentation of the delivered project.
Starting point
Client Challenge
Capturing instant commuter attention in high-traffic intersections (Bundaran HI & Sudirman) within 3 seconds of viewing time.
Kapitech response
Kapitech Solution
Rendered perspective-bending 3D parcels breaking through screen boundaries, coupled with neon kinetic typography and seasonal vouchers.
Scope of work
Execution & Delivery
The recorded delivery scope for this project includes Anamorphic 3D LED Billboard Master, Social Story & Reel Motion Ads, Static Key Visuals, and Digital Display Banners. The technologies or production tools recorded for this engagement are Cinema 4D, After Effects, Octane Render, and Photoshop. The deliverables below make the documented scope easier to review.
Deliverables
- Anamorphic 3D LED Billboard Master
- Social Story & Reel Motion Ads
- Static Key Visuals
- Digital Display Banners
Results and indicators
Outcome & Impact
The impact indicators listed in this project record are Campaign Footfall Reach, App Install Spike, and Social Engagement. Available values are shown below so the reported outcomes can be reviewed in context.
- Campaign Footfall Reach
- 4.5M Daily
- App Install Spike
- +310%
- Social Engagement
- 1.8M Interactions
Technologies and tools
- Cinema 4D
- After Effects
- Octane Render
- Photoshop